Building an Engaging Facebook Page for your Blog

Hello, beautiful bloggers and welcome to the first of four posts all about blogging hacks! Yay!

Today’s focus is on developing a Facebook platform for your blog. If you are a new blogger or have simply never taken the time to create a Facebook page for your blog then I hope this post serves as an easy inspiration for you to do so. Additionally, this post will prove beneficial for bloggers who wish to improve their current Facebook pages. For those bloggers, you can simply scroll down to the tips and tricks section of this post.

Today’s focus is going to be on how to create a simple and effective Facebook page for your blog. We will talk about how to add friends, the best times to post and how to attract like-minded viewers.

Are you ready to get going? Let’s do this!

I was blogging for a year before I decided to take the plunge and create a facebook page for my blog. I was feeling a little self-conscious and unsure, so I dragged my feet for awhile. When I finally decided to go for it I was pretty excited to try something new and to reach new readers.

This excitement is what I want to give to you! Having a Facebook page for your blog provides your blog with a more personal point of contact for your readers. Facebook is a great way to share posts and gain traffic and feedback from your friends, readers, and other bloggers.

During this past year, Facebook has become my favorite social media platform for this reason and I hope to help you gain an equal amount of appreciation and value from it.

Steps for creating your Facebook Page

  1. Log in to your personal Facebook account.
  2. On the right-hand top bar of your facebook home screen select the drop down arrow next to the help button (as seen below).
  3. Select Create new page (as seen above)
  4. Choose Artist, Band or Public Figure,
  5. Select Blogger
  6. Type the name of your blog
  7. Add a cover photo and profile photo. 
  8. Edit about section: Head to the about section (as seen below) Add a short about description, a story, and other relevant info.
  9. Add friends: On the right-hand side of your page below the cover photo, there should be an add friends option that looks similar to the image below.
  10. Select the invite button to invite your friends to like your page.
  11. Begin sharing posts from your blog to your new facebook page

Building your Facebook page tips & tricks:

  • Clearly state in the about section of your new page what your blog is about so people know what they will see from Facebook Page.
  • After you have invited your friends to like your page create a status asking your friends to invite their friends to like your page.
  • Create a blog post or another social media post to share with your readers your new page.
  • Create a giveaway to get more people to like your page.
  • Share your best posts first.
  • Share no more than once a day (every other day recommended). People do not like to see too many posts shared from one source and they will unlike your page if you share too often.
  • Use your Facebook page as a place to share other bloggers content also, don’t forget to tag those bloggers.
  • Pay attention to your insights during the first few weeks to best track what time of the day you get the most views on your page. share your posts during those times.
  • Use call to actions for posts. This means asking questions and prompting viewers.
  • Connect your Facebook account to your blog via your sidebar widget so visitors can easily like your page.
  • Make sure to have a Facebook share button available for each post so readers can share your posts.
  • Connect your Facebook to your blog so that your newest posts are automatically shared to your Facebook page. How you do this will be different depending on what platform you use. For WordPress bloggers, you can do this under your sharing options.

Stay tuned for next weeks beginners guide to utilizing Twitter!

If you would like to receive an email update when this next post goes live don’t forget to sign up for email notifications found on the right.

See you next week!

43 COMMENTS

  1. Marette Flora (@maretteflora) | 4th Sep 17

    Facebook has been difficult for me to get engagement on so I appreciate these tips. I need to pay more attention to insights.

    • stephaniewp | 4th Sep 17

      I hope this helps! Let me know if you try any 🙂

  2. Rachel Ritlop | 4th Sep 17

    I couldn’t agree more that it is important to really get people engaging on Facebook. Posting too much can really annoy people.

    • stephaniewp | 4th Sep 17

      That is so true. I have removed blog pages from my feed that I loved because they would block up my feed.

  3. Nicole | 4th Sep 17

    Thanks for this info! I really like the tip on posting every other day – it’s hard to gauge if you’re posting enough or too much! LOL

    • stephaniewp | 4th Sep 17

      Yes I agree. I did lots of research on this and it seems to go over well every other day. Or once a day at most. I have been guilty of posting more than that in the past and I notice that it affects my traffic.

  4. Gail | 4th Sep 17

    This is such an amazing guide. Thank you for sharing such awesome tips! I’m guilty of neglecting my Facebook page due to time constraints but I hope to get back to finessing my page using some of what you suggested. Great post!

    • stephaniewp | 4th Sep 17

      I am glad you liked it and I hope it was helpful. Once I really got into it I started to love using facebook for my blog.

  5. Crystal // Dreams, etc. | 5th Sep 17

    So true about posting too much! I’ve unfollowed pages that post too much… I don’t want one page to fill up my Facebook feed and there have been some that did.

    • stephaniewp | 5th Sep 17

      Yes I agree! I think a lot of bloggers miss out on followers when they do this. Not only that but it is kind of a mess, unsure of what to read what is new, etc.

  6. Lisa | 5th Sep 17

    Such great tips! My Facebook page is pretty weak and needs all the help it can get, so I will definitely keep some of your advice in mind. I never considered that posting every other day or less is the better than posting once a day. Remembering to add in calls to action is key and something I could improve on for sure.

    • stephaniewp | 5th Sep 17

      I hope with those changes you notice an improvement on your page. Call to action is something I have found very helpful in regards to increased engagement.

  7. Lecy | A Simpler Grace | 5th Sep 17

    I love your ideas for this series! This will be so helpful for someone who might be newer to blogging or needs to refresh their Facebook page. Thanks for sharing, Steph! 🙂

  8. Sarah Althouse | 5th Sep 17

    I’ve been implementing some new strategies for Facebook recently so excited to see what works !

    • stephaniewp | 5th Sep 17

      I hope you get to try a few of my pointers. Let me know how it works out for you 🙂

  9. kara | 5th Sep 17

    I think having an egaged facebook page is SO important to any blog or business. It’s where I get half of my new post ideas because I can see what people are looking for!

    • stephaniewp | 5th Sep 17

      Very good point! I know personally to read blog posts most often.

  10. GingerGoose Boutique | 5th Sep 17

    These are great tips. Growing my Facebook Page is definitely an area that I want to focus on in the next few months. I have invited several of my friends but I haven’t asked for referrals, that seems natural to do! I have found that sharing other bloggers content to my page has helped expand my audience also.

    • stephaniewp | 5th Sep 17

      Yes that is very true! And getting involved with blogging Facebook groups is a big help!

  11. Jill Fickling-Conyers | 5th Sep 17

    Facebook page engagement and growth is my goal right now. Thanks for the tips!

    • stephaniewp | 6th Sep 17

      You are very welcome. I hope you find this useful for you.

  12. Kari Carter | 5th Sep 17

    Good tips. I just try to keep everything consistent among all of my social media.

  13. Jojo Hua | 5th Sep 17

    This is really interesting. I just opened a new blog and Facebook page for my blog. I want to get more engagement and followers on there so this is super helpful. I’ll be pinning this for later! Thanks.

    • stephaniewp | 6th Sep 17

      Awesome! I hope you find this useful in helping you get your facebook page just how you want it.

  14. preppypinkpiglet | 6th Sep 17

    Great post…thanks for the tips xx

    https://projectmusings9.com

  15. Befitting Style | 6th Sep 17

    I think a fb page is all about consistency as well. You presented some great points for those starting out which is awesome!

  16. kleebanks | 6th Sep 17

    Thanks for providing such a thorough guide. AND for the inspiration! 🙂 I have THREE Facebook pages now, two for my creative entrepreneurial endeavors and one for my freelance business. I do post blog posts on THAT one, but I don’t have pages specifically created for my two blogs. Looks like I should consider doing that!

    • stephaniewp | 7th Sep 17

      That might be a good idea. You followers and readers might be interested in finding you on facebook also!

  17. chewoutloud | 7th Sep 17

    Great tips for FB page building! It’s so important to build social media, and FB is one of those that’s hard to build from the ground up.

    • stephaniewp | 7th Sep 17

      It is really hard. Those first 100 follows are tough!

  18. franckxethee | 7th Sep 17

    Yeah, it really helps to have an engaging facebook page to boost your blog. It’s really nice to have a good first impression to your readers to keep them engage on your post.

  19. taylorannes95 | 7th Sep 17

    Great tips!! These are perfect for starting out!

  20. phyliciamarie | 7th Sep 17

    I’m actually thinking of doing another giveaway now that you’ve mentioned it. Need to revive my Facebook Page!

  21. Ebrian Fox | 7th Sep 17

    Nice tips and looking forward to those future content. I really appreciate it. Will wait for that Pinterest for bloggers

  22. Fashion Panache by Bhushavali | 7th Sep 17

    Very useful tips especially for beginners! Looking forward for series. Best wishes! 🙂

  23. Fred | 8th Sep 17

    Sometimes I share more than once a day to make up if I had missed some days posting because of a vacation. It is really hard work to keep an FB page interesting but hopefully it will pay off.

  24. Elizabeth | 11th Sep 17

    I need to up my game on Facebook. I made a page but I kind of neglect it, although it auto posts for me.

    • stephaniewp | 12th Sep 17

      It takes awhile to grow followers on all social media accounts but with some dedication, it will happen 🙂

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