Pinterest is the number one referral source for most bloggers and is a great place to get your blog viewed regularly and even go viral. Which is always a lovely surprise.
Many bloggers have been able to make a full-time job out of blogging thanks to their Pinterest skills. And although I am not one of those savvy boss ladies I have been absorbing the in’s and out’s of this interesting trade for sometime now.
This post will focus on authentically assisting you with starting a Pinterest account or help you clean up the one you have.
Are you ready?
If you are new to Pinterest then great! You have a fresh slate to work with. Your goal is to start an account and begin building traffic to your account by pinning. If you already have a Pinterest account then even better! You can now begin to clean up what you have and increase your traffic flow.
The first thing you want to do when creating an account for your blog is to choose a business account. Registering your blog as a Pinterest business account will give you access to Pinterest’s wide range of analytics later on down the road. This will allow you to see which pins are doing good and which ones need improvement.
Once your account type is chosen, you can easily sync your new account to your Facebook or Google. This will be helpful in gaining contacts from either one. Decide which one you would like to sign up with. Or just use your email and add friends later.
Before finishing your setup, be sure to add a profile photo and to add keywords in your about section.
Boards are the key to Pinterest organization. You will want to create boards for all of your interests that are clearly named. This is where you will share other pins.
You should also create a board exclusively for your own blog. This is where you will share all of your post images.
It is important to complete detailed descriptions for your boards and your pins. This means using clear searchable words that will help Pinterest analytics place your pins.
In order to utilize Pinterest properly, it is important to have quality images, that are eye catching and clear on your blog. For bloggers, you can simply share photos that you have taken like fashion, beauty or travel images which typically do well. Or you can create purely pinale images. I like to do a mixture of both.
Typically large images do best on Pinterest. I personally use images that are 735px by 1102px or more.
To create great pinable content you should first begin to experiment with your photo taking skills. If you do not have a good camera don’t worry, most smart phones will provide a good qaulity photo for use.
My favorite software to use for creating great images in Canva. But you can also use other photo editing software.
Many bloggers use software such as board booster or tailwind to schedule their pins ahead of time. These types of programs are great tools that help maximize traffic on Pinterest for many. However, these do cost money, so be sure that you have a good following, full boards, and great content before you invest in one of those programs.
For beginners the best way you can begin to grow your presence is by connecting with group boards.
What are group boards?
These are boards owned by a user on Pinterest where multiple people can share their pins. These group boards are especially great for bloggers because they allow you to share your pins with like minded individuals. The chances of your images being shared from these groups become much higher.
The really great news about group boards for bloggers is that there are hundreds of them, so you can easily begin by joining a few and building up your account.
I have a group board called Blogging Pals that is always open to new contributors. If you would like to join simply add me to Pinterest and send me a message.
Once you have joined a few group boards you can begin to really share. This is where the scheduling software comes in handy but you can manually share your pins in your group boards until you get the presense you desire.
When sharing to group boards it is important to monitor what time of day seems to be the best for sharing. Usually the later the better but this may vary from blog to blog, depending on your timezone, following, etc. Be sure to pay attention to the rules of your boards as many have limits on the amount you can share per day.
Don’t forget to pin other bloggers in your groups.
I hope this post proves helpful for those bloggers out there looking to start growing their Pinterest accounts simply and organically.
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