A Beginners Guide to Pinterest for Bloggers


Pinterest is the number one referral source for most bloggers and is a great place to get your blog viewed regularly and even go viral. Which is always a lovely surprise.

Many bloggers have been able to make a full-time job out of blogging thanks to their Pinterest skills. And although I am not one of those savvy boss ladies I have been absorbing the in’s and out’s of this interesting trade for sometime now.

This post will focus on authentically assisting you with starting a Pinterest account or help you clean up the one you have.

Are you ready?

Part One: Creating a Pinterest account for your blog.

Step One: Creating a profile

If you are new to Pinterest then great! You have a fresh slate to work with. Your goal is to start an account and begin building traffic to your account by pinning. If you already have a Pinterest account then even better! You can now begin to clean up what you have and increase your traffic flow.

The first thing you want to do when creating an account for your blog is to choose a business account. Registering your blog as a Pinterest business account will give you access to Pinterest’s wide range of analytics later on down the road. This will allow you to see which pins are doing good and which ones need improvement.

Once your account type is chosen, you can easily sync your new account to your Facebook or Google. This will be helpful in gaining contacts from either one. Decide which one you would like to sign up with. Or just use your email and add friends later.

Before finishing your setup, be sure to add a profile photo and to add keywords in your about section.

Step two: Create a Board

Boards are the key to Pinterest organization. You will want to create boards for all of your interests that are clearly named. This is where you will share other pins.

You should also create a board exclusively for your own blog. This is where you will share all of your post images.

Step three: Detailed descriptions

It is important to complete detailed descriptions for your boards and your pins. This means using clear searchable words that will help Pinterest analytics place your pins.

Part Two: Creating Pinnable images

In order to utilize Pinterest properly, it is important to have quality images, that are eye catching and clear on your blog. For bloggers, you can simply share photos that you have taken like fashion, beauty or travel images which typically do well. Or you can create purely pinale images. I like to do a mixture of both.

Typically large images do best on Pinterest. I personally use images that are 735px by 1102px or more.

To create great pinable content you should first begin to experiment with your photo taking skills. If you do not have a good camera don’t worry, most smart phones will provide a good qaulity photo for use.

My favorite software to use for creating great images in Canva. But you can also use other photo editing software.

Part Three: Growing your Pinterest presence

Many bloggers use software such as board booster or tailwind to schedule their pins ahead of time. These types of programs are great tools that help maximize traffic on Pinterest for many. However, these do cost money, so be sure that you have a good following, full boards, and great content before you invest in one of those programs.

For beginners the best way you can begin to grow your presence is by connecting with group boards.

What are group boards?

These are boards owned by a user on Pinterest where multiple people can share their pins. These group boards are especially great for bloggers because they allow you to share your pins with like minded individuals. The chances of your images being shared from these groups become much higher.

The really great news about group boards for bloggers is that there are hundreds of them, so you can easily begin by joining a few and building up your account.

I have a group board called Blogging Pals that is always open to new contributors. If you would like to join simply add me to Pinterest and send me a message.

Once you have joined a few group boards you can begin to really share. This is where the scheduling software comes in handy but you can manually share your pins in your group boards until you get the presense you desire.

When sharing to group boards it is important to monitor what time of day seems to be the best for sharing. Usually the later the better but this may vary from blog to blog, depending on your timezone, following, etc. Be sure to pay attention to the rules of your boards as many have limits on the amount you can share per day.

Don’t forget to pin other bloggers in your groups.

I hope this post proves helpful for those bloggers out there looking to start growing their Pinterest accounts simply and organically.

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Current live social media related posts are…

Building an Engaging Facebook Page for your Blog

A Beginners Guide to Utilizing Twitter for your Blog

Stay tuned for next weeks post Blog Measures you Should use that are not Views.




  1. Lecy | A Simpler Grace | 18th Sep 17

    These are great tips, Steph! I’m pinning this now! πŸ™‚

    • stephaniewp | 18th Sep 17

      Thanks!!! I am glad you like it πŸ™‚

  2. Kelly_Hunt | 18th Sep 17

    Thanks! This was much more clear than some of the pins I’ve found on this topic!

    • stephaniewp | 18th Sep 17

      I am glad you think so. I found it very overwhelming to figure out what I wanted in the beginning also. So I wanted to create a post that was actually simple. haha

  3. tvdh | 18th Sep 17

    These are some great tips, I wish I had this when I first started using Pinterest cause it took me years to get figure out how to use it in a good way (my images had the wrong size for years!)

  4. Marissa | 18th Sep 17

    Pinterest is so important for traffic! I only wish I started it sooner.

  5. aroundtheworldinkatydays | 18th Sep 17

    Great guide! I definitely need to up my Pinterest game! This will definitely help. Thanks for sharing (:

  6. Juli Hoffman | 18th Sep 17

    I had no idea you could do so much on Pinterest! I mainly use my account for inspiration.

    • stephaniewp | 19th Sep 17

      That is how I started also! But if you have a blog it is a great place to save your posts and find other bloggers you like. πŸ™‚

  7. Melody Butler | 18th Sep 17

    This is so helpful! I just started blogging and the last thing I have yet to fully utilize is Pinterest, I can’t wait to change that.

    • stephaniewp | 19th Sep 17

      Awesome! Add me to Pinterest if you like. I can add you to the group board so you can share your stuff when you get started!

  8. Amanda Chaulk | 18th Sep 17

    My biggest struggle has been getting into group boards. But I am working on it! I am going to send you a message now to contribute to yours! πŸ™‚ Great post!

    • stephaniewp | 19th Sep 17

      Awesome! Yes group boards can be tricky to get into but they really change everything once you have a few you are involved in πŸ™‚

  9. Summer TelbanπŸ‘©πŸΌβ€πŸ’» (@SummerTelban) | 19th Sep 17

    Vertical pin images are sooo key and it’s shocking how many bloggers don’t do them still!

    • stephaniewp | 19th Sep 17

      Yes those are really the most popular images. Anything you can see and read without having to enlarge is great πŸ™‚

  10. Kori Evans | 19th Sep 17

    I get thrown off all the time! I think I create this amazing pinnable image, but then when I look at my stats, I am so wrong! LOL!

    • stephaniewp | 19th Sep 17

      The main things to keep in mind with the image is … Large vertical images, clear readable title and add them to group boards. No one can share it if they cant find it πŸ™‚ You can send me a message on Pinterest if you would like to be added to my group board πŸ™‚

  11. thenafranssen | 19th Sep 17

    Great tips, Pinterest is a game changer for me. So many things to keep in mind to have a good pin!

  12. kleebanks | 20th Sep 17

    I do use Pinterest and regularly post my own blog posts there, but I’m really still a novice. I need to maximize my Pinterest for better exposure and more followers. Pin at night, huh? I don’t think I had heard that one before.

    • stephaniewp | 20th Sep 17

      Yes! when you pin later in the night (depending on your time zone) it is saved more. I guess more people use Pinterest int he evening. When I pin from 10-12 my pin shares are doubled!

  13. Allison Ryan | 20th Sep 17

    My Pinterest game is slowly getting better! Thanks for these tips!

  14. Janice Wald | 23rd Sep 17

    Hi Stephanie,
    I blogged about this topic also today. Small world! What a coincidence! Great minds think alike. Off to stumble!

  15. Judy E Martin | 23rd Sep 17

    Some handy tips, thank you πŸ™‚

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