So you have been blogging for a while now? You probably have lots of blog posts filling your site. Some you love, some not so much, and others that you totally forgot about.
If you have been blogging for awhile then you may have noticed that your writing skills and style have changed quite a lot. Hopefully for the better, since you began. But what about those old posts? What about your humble beginnings? Have you forgotten all about those passionate posts from your blogging past? Have you neglected the old for the new?
Sometimes we can be so focused on creating new projects, writing about new ideas and providing new content that we forget about all the awesome content that is still on your sites. For example, you may have amazing posts on your site that you wrote in the past but because your skills and following were not as substantial as it currently is, not as many people got to enjoy them. That my friends is a bloody shame.
There may also be posts that have terrible grammar, bad flow and just generally don’t match your current theme or blog. Many of those posts should be edited, or just dumped from your site altogether.
There is so much potential already on your site to be found through old blog posts and that can be utilized through revamping the content that you already have. As not only your writing style is constantly changing but also current trends and relative information. This is why it is important to periodically do an overhaul of your blog.
The more often you do this the less time it will take you in the future. Try the following tips when cleaning up your blog posts and commit to doing this a few times a year. Cleaning up your old posts is a great way to share awesome old content, clean up your site and discover what worked and what didn’t in order to help you from making the same mistakes of the past.
Not all awesome bloggers are awesome with grammar. We cant do it all, can we? Sometimes through the rush of editing and producing, simple grammar mistakes can be missed. If you are like me you hopefully proofread your blog posts a few times before hitting publish. However, sometimes when reading the same words over and over you can miss simple grammar mistakes.
We have all been guilty of their, there and they’re. Oh and let’s not forget about your and you’re. I can not be the only one who faces this struggle on occasion, so you won’t receive any judgment coming from me.
Re-reading old blog posts to check for proper grammar is probably the easiest and most effective way to clean up old posts. Download a program like Grammarly to help you find punctuation or spelling mistakes or even get a blogging friend to help you out.
We all have our superstar posts. You know the ones that are super popular, have lots of views and feedback and have been shared way more than others. These posts are your best teachers. Taking note of what you did in those posts and applying those tactics to other posts is a great way to revamp your blog.
What was it about that post that made it so popular? Did you use great photos? Was the layout easy to read? Was it a compelling or unique topic? Try to apply those simple techniques to other posts to give those old dusty posts a facelift.
Speaking of facelifts… Redoing your photos and pinnable images is a wonderful way to give your old blog posts the makeover they deserve. Eye-catching images are often what attracts readers to posts to begin with, whether it be through, Pinterest, StumbleUpon or some other social media outlet. A striking and clean image can be the difference between a post you scroll through and a post you stop and actually read.
You may already have your own unique style when it comes to your blog cosmetics. Now is a good opportunity to apply that style to your old posts. Try using a program like canva.com or picmonkey.com to edit your images to make them shareable and eye-catching.
Back to simple editing basics. There are certain types of editing that can not be detected simply by checking for grammar mistakes. Things like post flow and readability can only be discovered by reading your posts as if you are a stranger. Is the message you are trying to portray coming across in the way you want?
I find this extremely useful as reading posts out loud is the easiest way for me to catch uneven flow in my posts. Hearing it out loud is a great way to determine if your sentence structure needs to be changed. Making your post more readable and likable.
Ok, time for the cutthroat editing that we all need to get good at. I know I know, it is hard to hit delete on a certain memory or idea. It may be difficult to remove a post that you once upon a time worked hard on. However, sometimes that is exactly what you need to do. Maybe over time, you have changed the theme of your site so much that your old post is just no longer relevant. Maybe the message you portrayed doesn’t quite fit in with what your readers really want.
It is important, to be honest with yourself about the kind of site you want to have. If you have a book recommendation post from 3 years ago lingering on your food blog that has 4 views maybe it is best to cut it rather than saving it.
So you have revamped your post and really like the changes you have made, but there is still a huge problem. No one can find it. This is one of my personal pet peeves when trying to navigate a new site that has peaked my interest. Not being able to find content. Having a great menu with your posts organized is a huge key to keeping people on your site.
Helping readers find your posts old and new. An effective way to end the cleaning up process of your old blog posts is by ensuring that they are placed in the right menu with the right tags. This way you and your visitors can easily find these awesome posts well into the future.
Last but not least it is time to share with the world your past masterpiece. This is an important step in the cleaning up process because we are often so focused on producing new content that we forget to reshare our old favorites or our new old favorites.
Make it a point to schedule old posts to be posted on your social media accounts. Repin your new images and spread the word, this way what is old can become new again.
Standards and styles in the blogging world will constantly be changing, and it is important to adapt and apply those changes when possible. Helping to keep your site relevant and exciting.
Cleaning up old blog posts is also the perfect way to provide fresh content without creating entirely new content.